Over the last few decades, a variety of digital tools for sharing and creating health and medical data have emerged. Mobile devices with continual Wi-Fi connectivity, social media platforms, mobile apps, and wearable self-tracking devices have lately been available, allowing users to access internet information at any time and collect and share their health data and experiences with health care and disease. In recent years, digital solutions have arisen that can fill specific gaps in the healthcare system for women. Software, Smart Tampons, wearable trackers, and Fertility/Ovulation monitoring Devices are examples of smart feminine care devices that use digital technology to improve women's health. During the COVID-19 pandemic, digital health, which includes the use of mobile health apps, telemedicine, and data analytics to improve health systems, has exploded. The smart feminine care market is expected to be driven by the increased prevalence of fertility and pregnancy-related problems faced by women, along with an increase in awareness for advanced smart feminine hygiene products. The vast majority of anovulatory infertility is caused by PCOS (Polycystic ovary syndrome). According to the Centers for Disease Control and Prevention, PCOS is one of the most common causes of female infertility, affecting 6% to 12% (as many as 5 million) of U.S. women of reproductive age.Īugmented adoption of mobile health apps for tracking menstrual cycles, fitness and pregnancy is another factor influencing market trends. With a rise in the number of women working, women have a greater demand for fertility tracking. North America estimated to lead the Smart Feminine Care Market in 2021 The industry has further witnessed a sharp increase in demand on account of a rise in focus on technological innovations for feminine hygiene products. North America dominated the Smart Feminine Care Market with the largest revenue share of 41.9% in 2021. The region is predicted to dominate the market in the coming years. The regional growth is attributed to the high usage of smartphones and increased awareness about fertility tracking, pregnancy prediction and advanced ovulation methods. Furthermore, due to the high prevalence of women's health problems such as PCOD, infertility, and mental stress and raising awareness regarding smart menstruation pads/cups and period monitoring apps, Asia-Pacific is expected to gain significant growth opportunities during the forecast period. Major key Players of smart feminine care market includes Nannocare Inc., iPulse Medical Ltd., Loon Lab Inc., my.Flow, Inc, Biowink GmbH, Flo Health, Inc., Ovia Health, Glow, Inc, Perigee, Orchyd, Conceivable Inc, Ava Science, Inc, Tmpdrop LLC, BellBeat, Valley Electronics AG, Mira, Kindara, YONO LABS, FairHeaven Health, Fertility Focus Limited, and Other Prominent Players.
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